People often try to over complicate things when simple is the best answer. In terms of sales pages the simpler the better. It’s important to be completely clear on what you offer and what you want visitors to do. Here are some ways to do just that!
1. Use an exclamation point or question mark
Studies have shown using these two punctuation marks cause people to act and relate to your copy.
Think of when you see exclamation points. Don't you feel a sense of urgency? You feel like you need to “Act Now!” It also draws attention to your statement. People just notice exclamation marks more.
When people look at a sales pages they are questioning whether they need what you're selling. Asking a question and making the viewer say yes actually tells them, yes, they need this product. Think of someone selling a course on organizing. If they were to ask “Do you often feel scattered and out of control of your surroundings? If you're someone who feels these things, you're going to think yes and realize you really need more organization in your life.
2. Tell them what you want them to do
If you are not clear on what you want people to do, how will your visitors know the next action to take once visiting your page. You want to make it as easy as possible for them to opt in to your offer. If you're offering them a free eBook, then say something like “click here to get my free eBook.” Be super clear on what you offer and what their next step is.
Also, never add in other links and calls to action on your page, no social media, no links to your website, etc. It should only be the one thing you want them to do; opt in for the free eBook.
3. Use less color- 1 to 2 colors is best
You want your page design to make your copy really stand out. Using a bunch of color can just clutter your copy and make your message difficult to get across to your visitor.
The key is to make every color have a job and stick to that job. Have a color for buttons, and an accent color to make certain elements in your copy stand out.
4. Make your text readable
This sounds self-explanatory but I see it all the time. People get font crazy or they put in huge blocks of text without any breaks.
The same rule of colors applies to fonts. Don’t use more than two. Three is really pushing it and you must really know what you’re doing. Again, make your fonts have jobs. Have either one font for everything or a certain font for headings and a certain font for the body copy. Also, make sure your font is easy to read!
Make sure to break up your text into easy to read chunks. If the amount of text overwhelms your reader, then you'll never get your message across. They will more than likely just skip over it.
5. Include a picture of yourself
People need to feel like they can trust you or they will never trust what you’re offering. Letting them know who you are will make them feel more comfortable pulling out their wallet. They can see you’re willing to put your face behind this product or service.
Picture tips- Make sure it isn’t just a selfie, blurry, in low lighting, or a cropped picture from a group shot. I see pictures all the time that look like they’re cropped from a group photo taken at a party. I can just imagine the cropped out red solo cup. Make it look a bit professional. You don’t need to wear a business suit or even dress up but just make sure the quality is there, you aren’t tipsy, or have a random floating hand in your photo.
Hopefully these tips will help you the next time you’re creating a sales page. As you can see, these are some simple ways to get people to be more likely to opt in to your offer.