When creating a sales page, it's important to have it relate to visitors. You want to show them you not only understand their struggles but you can actually solve them. To do this there is a formula you can follow.
Hero Image
When picking a image to go at the top of the sales page, you want to pick something that gives your audience a snap shot into their life without the problem their struggling with. For example, if it's a course on decluttering the picture could be a clean and tidy room. It works best when people are in your hero image. So if you can have someone looking happy in that clean and tidy room that would work even better.
Pain Points
This is where you show them you really understand where they're coming from. You tell them their struggles and that you understand.
Benefits
Often, this is the place people slip up when creating their page. It's easy to just list what your program will offer to help like weekly coaching calls or a checklist to clean your space. But you want to list not just what they'll receive but why this will help them. You want to tell them that the weekly coaching calls are so that they don't give up this time and actually finish what they started.
Social Proof
The feedback, one of the most important parts of a sales page. People like to see proof that this offer will really help them. Testimonials give the viewer trust in what you offer them. These are more powerful if they have pictures attached to them and/or they are detailed in how this offer really helped. Generic testimonials, "This decluttering course was amazing" don't help as much as "I was honestly so scattered and overwhelmed with the clutter in my home. I thought nothing could help, but this course not only showed me how to declutter but the weekly coaching calls kept me working towards my goal. Now my house is clutter free and I couldn't be happier!" See how much better that sounds.
About You
Tell them who you are and how you got to be an expert in what you offer. Let your personality shine through. People will buy from you over a similar offer from another person just because they like you.
FAQ
Talk to your audience and get feedback and question about your offering. Sometimes people will look at an offer and think, well that sounds good but I wonder if it is really for me or I wonder if I have time for this right now. The FAQ will answer these questions. You don't want them to click away from your page on indecision over lingering questions. Answer them! Be honest and just put it all out there. If your offer requires more than 10 hours a week of dedicated time you want your buyers to know. You don't want an unhappy customer because you mislead them and if your target customer lands on that page you want them to say yes without hesitation.
Call To Action
The last part, the call to action. This is sometimes also sprinkled throughout the page. Be really clear on what you want them to do and what they are opting in for. You don't want them to be unclear on what the next step is. Show your price, be upfront with what they are getting. After they opt in, make sure you have a thank you page and an email set up to tell them what to expect now that they have opted in. If they need to check their inbox for the course materials tell them on the thank you page.
Hopefully this is helpful the next time you create a sales page! If you want a printable outline put in your information below and I'll send one to you!